Stillness. There’s been a lot of it recently. On the roads, in the bars, within the parks, and local shops, the best way we can describe how things are right now is slow. With the majority of professions working from home and with the strict recommendations to stay at home, the usual, crowded places around Northwest Arkansas seem to only be occupied by its owners.

When a business’ success is rooted in the foot-traffic of its brick and mortar, what happens when customers can no longer enter the store? How can businesses stay motivated to keep going with no certainty of what tomorrow will bring? The answer: the community.

Here in Fayetteville, Arkansas, we’ve experienced the outpouring of love and care from business owners and supporters alike. There’s no doubt that these unprecedented times can cause confusion, hardship, and worry, but amid the heartache, local businesses are making a wave of difference across the NWA community. Within the past week alone, here are just SOME of the amazing ways we’ve seen our community support one another:

Foxtrail Distillery 

In response to the sudden depletion of sanitizing products, Foxtrail Distillery transformed its small-batch spirits production into a sanitizer creation. The team began producing hand and surface cleaner with alcohol distilled at the facility and gave out bottles of sanitizer, free of charge, on Thursday, Friday, and Saturday until all bottles were distributed.

Eclipse Displays

A company known for designing and building exhibit displays is offering assistance to businesses that require additional structures. This includes modular structures and walls for local hospitals, medical centers and other response teams, grocery stores, and restaurants. Eclipse Displays also provides a tool-free modular structure that can serve as temporary testing and administering centers.


The popular t-shirt company is continuing to do what it does best, but with a little twist. B-Unlimited is now selling “NWA Strong” t-shirts and donating 20% of the sales made from these specific shirts to the NWA Food Bank to directly support the Northwest Arkansas community, including families and children affected by school closings and lost meals. In addition to this t-shirt, the business created an Alliance Collection for local businesses. By purchasing one of the shirts from this collection, you’ll directly support the local business on the shirt.

ZuZu’s Petals 

Known for its beautiful and creative floral arrangements, ZuZu’s petals found a unique way to give back to the NWA community through donation arrangements. In partnership with Meals on Wheels and the Fayetteville Senior Center, this initiative allows customers to purchase an arrangement online and have it delivered to a senior citizen in the Northwest Arkansas area. The team’s hope is “to bring a little bit of light to [the] community through the gift of flowers.

Please note: This is only a short list of the incredible ways people are supporting others across the area. We know there are more businesses and individuals who are making a huge difference and we thank them from the very bottom of our hearts!

How can YOU support local businesses? 

Countless businesses need your continued support during this time. A few ways you can make a positive impact on the owners and workers from the comfort(safety) of your own home:

  1. Order a gift card that you can use later!
  2. Order curb-side pick up if the business is offering it
  3. Write a stellar review on Google or Facebook
  4. Share social media posts onto your profiles
  5. Talk about your favorite local businesses online
  6. Check-in on the employees that you know

A lot is going on in the world right now, but one thing is for sure: the community of Northwest Arkansas is in this together.