Staying Prominent Among the NWA Apartment Market Growth

Blog based on Talk Business & Politics’ Report: Northwest Arkansas’ apartment market grew at fastest pace in US in 2019”

It’s no news that Northwest Arkansas is experiencing one of the largest booms in population growth and development. With such quick and drastic increases, NWA’s “multifamily market grew at the fastest rate in the nation in 2019” and there’s only more growth forecasted for 2020. Over 2,000 apartment units were added to the area last year, surpassing fast-growing metros such as Miami; Dallas-Fort Worth; Austin, Texas; and Nashville, Tenn.

As one of the fastest-growing regions in the country continues to have increased living units under construction, long-standing apartment complexes need to become more aggressive in digital marketing strategy.

One of the best ways to stay at the top of the market is by consistently publishing accurate and target-specific digital content. This comes in the format of an up-to-date website, engaging social media, and a smart search strategy that helps you be found on Google. Your longevity is your best friend in this situation! Taking full advantage of the online reputation you’ve already built helps set you apart from competitors who don’t yet have one.

Taking the time to clean up and refocus your digital strategy now can help impact your success in the future, regardless of new market entries!

The Richland Group is here to help you reach your full digital marketing potential. Contact us today to see how your living units can stay prominent regardless of the area growth to come.


217 E. Dickson St. Suite 102
Fayetteville, AR 72701