By nature, we’re social individuals. During a time where social distancing is critical, people are looking to digital solutions for maintaining social interactions and gathering real-time information.

A recent Hootsuite article points out practical and useful ways in which a variety of businesses and organizations can continue to make an impact through social media. The article discussed how social platforms can serve as the framework for our current situation. Platforms such as Facebook, Instagram, Twitter, and Tik Tok can help government agencies, hospitals, and health care organizations. How? Because of the quick-responsive nature that social media allows for. These platforms continue to soar in popularity as various businesses utilize social strategies to stay connected with customers.

There are two major topics from the article that businesses can adopt, regardless of product, service, or expertise:

1. Use social media to protect human interaction

The voice of a business plays a critical role in the community. Utilizing social media to engage in 1:1 customer interactions can build lasting relationships with individuals and overall positive business morale. “Doing good” and “making people feel good” are powerful impacts you can have on others by maintaining a social presence during difficult times.

2. Use social media to mitigate business disruption

Businesses all over the world are hurting from the mandate of physical distancing, however, social media can help mitigate the repercussions by providing customers a digital alternative. Whether it’s the ability to purchase products online, have a medical appointment via device camera, or giving customers a “curb-side pick up” option, social platforms give businesses the power to constantly update customers. Your business operations remain fluid with an evolving situation and real-time updates allow your team members and customers to stay informed.

The value of digital strategy and communication is irreplaceable during this new way of life. As businesses continue to learn new collaborative skills through digital interaction, let’s not forget the impact of these tools in the future.