If you’re one of the 73% of social-media users that believe your efforts have been effective for your business, congratulations! You’re probably very aware of all the time, energy, and resources it takes to engage an audience, maintain a positive reputation, and drive your customers to action. However, during these current circumstances, you might be asking yourself: how do I continue to use social media for the good of my business without hindering its reputation or appearing insensitive?
Let’s take a look:
First things first, it’s okay to continue your marketing efforts during this time. It’s no secret that businesses are taking a hit right now economically, but socially, businesses have a chance to strengthen connection with the community. Here in Fayetteville, Mayor Lioneld Jordan praised businesses for being proactive and doing the right thing even though it means severe financial hardship. He mentioned bars and restaurants specifically, but all businesses that are transitioning to work-from-home or making other changes deserve praise. If your business is doing that you need to tell that story, but as a business owner, the voice of your company plays a critical role in the community.
If your social media presence primarily highlights products, promotions, and services, use this time to emphasize what you’re doing for your business, employees, and community. From a customer point-of-view, people WANT to see what you’re doing and HOW you’re doing. Here are a couple of messaging changes you can make to stay active on social media while being socially aware:
- Pull back on product advertisement and increase your thanks to the customers who have purchased said products
- Swap this week’s promotional messaging for how you’re helping support your employees
- Trade in the current “discount special” campaign for a series of encouraging messages to your local community
- Instead of showcasing your services, highlight how you’re making temporary changes within the office
Making adjustments to your social media marketing does not diminish your previous online efforts and success, it helps your business stay in touch with your customers on a personal level.
The Richland Group helps businesses adjust online and maintain fluidity throughout various times and events. We hope that your business will continue to adapt throughout changing circumstances and remain engaged with your social media audience.