When you’re looking to hire a team that will elevate and promote your business’ digital marketing, there are many things to consider: Do these people understand my brand? Do they have a strong pulse in their community? Are they adaptable? Can they offer creative solutions in pinch? Do they love what they do? We encourage these questions to be asked and considered while deciding to entrust someone with your marketing, those questions are vital to your success!

At The Richland Group, we strive to stay involved in our Fayetteville community while offering creative solutions for those near and far. When our city council members passed an ordinance that requires everyone to wear a facemask inside public places within the city, we went to work on brainstorming how we can unite local businesses during this season of COVID-19.

Within a couple of days, we developed a new rendition of Baz Luhrmann’s “Everybody’s Free (to Wear Sunscreen).” Numerous Fayetteville businesses jumped in with us and provided pictures of their employees, families, and customers in masks, giving us the video we have today. We are proud to say that this project was made entirely in the comfort of our homes while practicing proper social distancing guidelines.

We hope our video, “Everybody’s Free (to Wear Face Masks),” brings you encouragement during trying times.

“Enjoy your face mask. Wear it every way you can. Don’t be afraid of it or what other people think of it.”

What began as a hypothetically-written commencement speech by columnist Mary Schmich progressed into a spoken word and various parodies throughout the years. The original 1997 Chicago-Tribune essay advised recent graduates on how to live a happy life, despite common frustrations.

That essay then became the foundation of Baz Luhrmann’s 1997 spoken word, “Everybody’s Free (to Wear Sunscreen.)” The spoken word was later released as a single in 1999 and included samples of Rozalla’s “Everybody’s Free (to Feel Good) from 1996. Sitting as a top-ten hit across Europe, and reaching number 24 on the US Billboard Hot 100 Airplay, the song continued to grow in popularity and gained public attention.

It would go on to be the basis for numerous parodies done by comedians, talk-show hosts, Disney’s House of Mouse, and even involving her majesty, Queen Elizabeth II, who encouraged people to stay home! Today, we are excited to present a new spin on the hit: “Everybody’s Free (to Wear Face Masks.)”

Our hope is, through these changing times, we can continue to find encouragement in living a happy life, despite the common frustrations, as Schmich originally intended her words to be. Although a face mask was probably not on your list of summer must-haves for 2020, we encourage you to follow the guidance of Fayetteville officials and strive to:

Keep your masks on.
Keep your community healthy.
Keep being cool.