Brand Collateral

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the perception of a company’s customer service, reputation, advertising and logo.

Style Guide

A brand type face helps viewers associate a simple phrase, word, or letter with the company. A color scheme helps a brand to stay visually congruent across all digital, print, and promotional platforms. Branding is a way of distinguishing yourself from competitors and clarifying what it is you offer that makes you the better choice.

Logo Design

A logo is the first touch point a potential client will have with your brand. A good logo design is important in order to achieve excellent brand recognition. Logos typically go through many design stages and revisions (below) before a final decision is made (left).