When you hear the word “citation,” you might think of a punishment for doing something bad. However, in the digital marketing world, a “citation” is actually the complete opposite; it’s something good! Specifically called a “Local Citation,” the use of it can help online users find your business information while growing your visibility in searches. Before we get too much into the marketing jargon, let’s break down what this whole citation thing is about.

What is a Local Citation?

A Local Citation is essentially the mentioning of your business’ name, address, and phone number online (often referred to as “NAP”). Citations are most commonly found on business’ websites but exist in many other places as well. Whether it’s a google search, Yelp review, blog post, or business directory, the most important thing about citations is the accuracy of the information. Repetition of your business’ correct citation helps grow your online trust among potential customers and search engines.

Prioritizing Correct Information

Building trust with potential customers is not an easy feat by any means, but providing continual, accurate information is. When someone searches your business’ information, they’re relying on you to have the most up-to-date contact information. On average, online customers make their assumption about a business within the first 15 seconds of looking at information – that’s 15 seconds to make a good first impression!

Search Engines and NAP

If your NAP information is consistently the same among various locations, your online presence will be viewed as more reliable by search engines. What?

Think of it this way: if you have someone telling you specific information over the course of a month, but every week they tell you something that’s slightly different from the last, would you have trouble believing the integrity of their information? The same goes for search engines. If your NAP is consistently incorrect among different locations, search engines will have trouble believing the integrity of your online presence. On the flip side, if someone Googles the name, address, or phone number of your company and the information is correct, your NAP improves in online searches.

If you need help increasing your online visibility, increasing your consistency in search results, and growing your trust with customers, The Richland Group is here to help! Contact us today to hear more about our services and the ability to help you reach your business aspirations.


The Richland Group

217 E. Dickson St. Suite 102

Fayetteville, AR 72701