As a business owner, marketing manager, or CEO of it all, the start of a new year comes with a long list of resolutions (some better kept than others.) While you’re putting together what resolutions you’d like to accomplish in 2020, make sure your digital marketing makes the top of the list. It’s 2020 and it’s time to get serious about getting the best return on investment that you can.
Here are three resolutions that are crucial to improving your overall digital/social marketing.
Update website and digital marketing information
Do you still have holiday photos as the main image on your website? Does your Facebook have an old address on it? How about your team photos– is everyone pictured still a part of the team? These are great questions to ask yourself as you scrub through all the places you are online (this might be a website, social media platform, or even a review page!) Then, make a list of what information needs to be updated. Trust us, your potential customers will notice when things aren’t correct.
See what you’re paying for
Does it feel as though your advertising budget goes *poof* in the wind and you’re not sure what you’re getting for it? You’re not alone! Approximately 40% of company owners have trouble measuring the ROI of their marketing activities. This can be resolved through consistent monitoring and reviewing the analytics from your marketing.
Focus in on your content
How do you tell the story of your company that engages, attracts, and retains customers? Not quite sure? Your content probably needs a little lift. From information written on your website, blog posts that highlight your company’s services, to having custom photography that uniquely captures the dynamic of your team, well-developed content elevates your business among other competitors.
Starting with these three resolutions will help put you on the right path for a year of marketing success!
Need a little help with it all? Contact The Richland Group today to see how we can complete and improve all three of these resolutions for your business in 2020!
217 E. Dickson St. Suite 102
Fayetteville, AR 72701