During a season where digital interaction appears to be the only way to communicate with others, consumers are spending a whole lot of time online. With a monumental increase in consumers searching, scrolling, and buying online, businesses are working to expand their digital footprint and stay engaged with customers.
If you’re reading this, odds are that you’re a business owner or operator of some sort– welcome! We’re happy you’re here. We hope this series of blog posts serve you well in learning how to navigate the new routine of continually being online, staying up-to-date, and reaching your customers and community on digital platforms.
Let’s jump into it!
Your website is the digital home for your business. It’s where you showcase your products or services, tell your story, inform your customers, and maintain a reputation. Think of it this way: your website is where you want all your other business collateral to point back to. From social media to business cards, each item should give one place for customers to get all the information on your business they need. With this in mind, your website must be easily accessible and usable by customers.
Having a user-friendly website starts with having an intuitive design. Is your menu easy to operate? Are the main focuses of your business the first things you see on the homepage? These are all valuable questions to be asking yourself as you look at your current website, but the biggest question to ask when it comes to your website: is my site mobile friendly? If it’s mobile-friendly, odds are it will be user-friendly. Why? Because the majority of users are using their mobile devices to look up information while they’re thinking about it on the spot.
Having a mobile-friendly website creates an opportunity for your business to reach consumers on other platforms and link them back to all your information in one place. Once users get to your site, it’s your business’ time to shine. This is where having engaging content and imagery can turn a viewer into a buying customer, but we’ll save all of that for another blog.
Ultimately, having a website that represents your brand well and can conveniently reach viewers will help you expand your digital footprint. If you’re looking to improve your mobile capabilities or give your site a facelift, we are here to help! See our work in action and our commitment to creating a strong business foundation through a great website.