Do I Need a Web site?
Of course we’re in the business of designing Web sites, so naturally
we’re going to encourage you to hire us for that important job.
In answering your question, “Do I need a Web site?” we simply
can’t think of a single reason to say “no.”
But instead of just saying “no,” we’ll ask you six
questions.
- Do you actively market your business?
- Do you have more to tell customers and prospects than space allows
in a brochure?
- Does your competition have a web presence?
- Is serving your customer in every way possible a key value in your
organization?
- Are you spending too much time on the phone, answering questions
and explaining things to people who just want general information?
- Do you spend too much time making a sale?
If you answered “yes” to any of these questions,
a Web site would be beneficial to your operation.
A productive Web site is the foundation of your entire marketing scope. In
the majority of cases, it’s the first place people go to learn
about you. Because Web sites can have numerous, highly informative
pages that people can easily access, you’ve got the best sales
person in the world working 24 hours a day and never calling in sick.
What can you DO with your Web site?
- Describe your products and services in as much sizzling detail as
necessary
- Use brilliant photos to empower your selling message
- Inexpensively convert prospects into customers
- Motivate people to call for more information
- Get readers to come to your place of business
- Make people comfortable and familiar with your unique brand
- Tell the whole world all about your company’s who, what, when,
where, why and how
You can also
- Collect payments
- Communicate with vendors, suppliers and staff
- Screen potential employees and accept applications
- Post revolving news about your newest products and services
