There’s a reason virtually every company is talking about search engine optimization these days: You can create the world’s greatest Web site, but if it can’t be found, you won’t be successful. People use the Internet for information, and they usually start with Google, Yahoo! or one of the other popular search tools.
Search Engine Promotion – getting your Web site in front of people – can involve search engine optimization (SEO), search marketing (Pay Per Click) and keyword insertion.
Search Engine Optimization
When performed correctly, SEO can be expensive and take a long time. If
this is a tool you want to use, we suggest you hire a firm that specializes
in this type of work. There are companies offering deals to boost
you to the top of Google’s search pages for $500 or less, but results
are often marginal at best. True SEO work can easily cost several thousand
dollars, take months to deliver results and always requires supplemental
work over time to stay at the top of the search rankings.
Search Marketing
Also known as Pay Per Click, this affordable method uses exact keywords
and phrases to place your website at the top of the search listings.
The Richland Group can create and launch a complete PPC campaign on
any of the major search engines: working within your budget, we’ll
research the “hot” keywords, write the ad copy and initiate
the campaign. Then we can manage the campaign for you, or train you
to do it in-house.
Keyword Insertion
If you elect to keep it simple, a third powerful search engine promotion
tool is to build specific keywords and phrases right into your content. We
can discover the most active search terms for your industry and then
help you weave them seamlessly into your website’s headings,
subheads and blocks of content. Search engine “spiders” love
quality text that clearly describes what you do.
Regardless of which option you go with, the key to being found online is content, not fancy graphics or startling photos. It’s always all about information, and The Richland Group is ready with every skill and discipline you need to get noticed and stay visible.
