Today’s consumers not only prefer, but expect the convenience of shopping from their smartphones. According to a study from e-commerce software provider, Demandware, “smartphones accounted for 45.1% of Web-shopping traffic in the first quarter of this year.” In addition, “sales from smartphones increased by 107% in May, compared to the same time last year,” according to IMRG. This is the first time smartphones have edged out PCs in online shopping and experts expect this percentage to rapidly increase. It is more important than ever for traditional e-commerce sites to make themselves mobile ready. E-commerce sites that are not mobile ready could experience a hit to their bottom line.
If your e-commerce site is not mobile ready, The Richland Group can help. Our portfolio includes many e-commerce sites and shows the quality of our work in mobile optimization. Bring your traditional e-commerce site up to date. Contact The Richland Group today.