The Richland Group Portfolio

When Social Media Goes Wrong

There’s no denying social media is a powerful tool for businesses.  However, it quickly loses power and relevance when improperly managed. To prove to you the importance of proper social media management, we’d like to share with you two of our favorite most recent social media fails. Amtrak Twitter Response…7 Months Late In February, political […]

What Your Company Needs to Know About Branded Content

In recent months, Facebook has made a policy change regarding branded content.  According to Facebook, branded content is “content originating from a Page owner that features third party products, brands, or sponsors that are different from the Page owner.” What does this mean for your company Facebook Page? In order to post branded content, you […]

Third Party Marketing Could Save You From a Lawsuit

A Benton County restaurant recently filed a lawsuit in attempt to gain access to its own Facebook page.  The account was controlled by two former employees who have refused to make the restaurant owners account administrators.  In addition to withholding administrative access, the former employees allegedly have used the Facebook page to vent their frustrations […]

Facebook Makes the Rules, We Just Follow Them

As of January 2015, Facebook began viewing and treating “overly promotional posts” differently.  This change has affected how promotional posts are seen in fans’ newsfeeds. What are “overly promotional posts”? According to Facebook, overly promotional posts are posts that exclusively push people to install an app or make a purchase, push people to enter promotions or sweepstakes […]

Only big business can make money from Facebook

This is as far from the truth as it gets. Any business, big or small, can benefit from utilizing the power of Facebook to profit. Simply put. But it takes more than a couple of engaging posts a week and a hope that the magic Facebook fairy will do the rest. An effective Facebook marketing […]

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