The Richland Group Portfolio

Unintended Consequence of Facebook Algorithm Change?

Facebook recently announced a change to their algorithm that promises to further reduce clickbait ads in user news feeds.  Users are tired of misleading ads that direct them to spammy sites.  It makes sense, right? Though an understandable change, it could have unintended consequences on legitimate businesses that rely on content marketing. According to the […]

4 Forms of Content Marketing (With Examples)

Content Marketing.  It’s a commonly used term in today’s marketing circles, but can sound like confusing marketing jargon for the layman. Content marketing is a marketing approach with the goal of generating leads and ultimately securing customers through the sharing of relevant content.  Consumers are tired of seeing blatant ads pop up in their newsfeeds […]

4 Forms of Content Marketing (With Examples)

Content Marketing.  It’s a commonly used term in today’s marketing circles, but can sound like confusing marketing jargon for the layman. Content marketing is a marketing approach with the goal of generating leads and ultimately securing customers through the sharing of relevant content.  Consumers are tired of seeing blatant ads pop up in their newsfeeds […]

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