Blog

Unintended Consequence of Facebook Algorithm Change?

Facebook recently announced a change to their algorithm that promises to further reduce clickbait ads in user news feeds.  Users are tired of misleading ads that direct them to spammy sites.  It makes sense, right? Though an understandable change, it could have unintended consequences on legitimate businesses that rely on content marketing. According to the […]

Is Your Hosting Company Holding You Back?

When you’re in the process of creating a new website for your business, the visual elements are likely the first to come to mind.  Certainly, the visual design and functionality of your site is important, but don’t overlook the importance of web hosting.  Choosing the right web hosting company should be the first step in […]

The Importance of Mobile Ecommerce

Today’s consumers not only prefer, but expect the convenience of shopping from their smartphones.  According to a study from e-commerce software provider, Demandware, “smartphones accounted for 45.1% of Web-shopping traffic in the first quarter of this year.” In addition, “sales from smartphones increased by 107% in May, compared to the same time last year,” according […]

Summer Fun in the Fort

The RG Team is passionate about supporting the progression of the Fort Smith community.  That’s why we’re excited about everything going on in the Fort this summer! Last week, we were sponsors for the first annual Bordertown Brew Fest Ales for Trails, which raised over $20,000 for the expansion of Fort Smith’s trail system.  Looking […]

4 Forms of Content Marketing (With Examples)

Content Marketing.  It’s a commonly used term in today’s marketing circles, but can sound like confusing marketing jargon for the layman. Content marketing is a marketing approach with the goal of generating leads and ultimately securing customers through the sharing of relevant content.  Consumers are tired of seeing blatant ads pop up in their newsfeeds […]

RSVP New Showroom Location

Exciting things are happening for our clients at RSVP Event Rentals! While RSVP’s warehouse will remain at its current location in Suite 314, their showroom has moved to 4600 Towson Ave Suite 20 (main strip center at Phoenix Village Square). We would like to congratulate RSVP on this expansion! We take pride in the success […]

Client News: Harbor House Sponsors Business EXPO & Job Fair

The 2016 Business EXPO & Job Fair, hosted by the Fort Smith Regional Chamber of Commerce, is scheduled for May 6 at the Fort Smith Convention Center. This annual event gives local businesses an opportunity to showcase their services and foster relationships with members of the Fort Smith community. Harbor House Inc., a Richland Group […]

4 Forms of Content Marketing (With Examples)

Content Marketing.  It’s a commonly used term in today’s marketing circles, but can sound like confusing marketing jargon for the layman. Content marketing is a marketing approach with the goal of generating leads and ultimately securing customers through the sharing of relevant content.  Consumers are tired of seeing blatant ads pop up in their newsfeeds […]

Client News: Pea Ridge National Military Park Foundation

The Pea Ridge National Military Park Foundation (PRNMPF) is one of the Richland Group’s clients in Northwest Arkansas.  The foundation, a 501-C-3 non-profit organization, describes their mission as one “to educate the public on the Civil War significance of the Park and how the Park can be used as a family destination for enjoyment, fitness […]

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